“Fuck you and your corporation, ya nigga’s can’t control me,” these are some of the lyrics you are bound to collide with in Kanye West‘s new album Yeezus. In this track, the “New Slaves” artist challenges the materialistic world the youth and black people have gradually grown susceptible to.
Before we indulge our senses, I’d just like to establish that I believe in everything Kanye West. I believe in his: dreams, opinions, music and everything genius about it. With that said, I have to admit the album Yeezus took a detour from the conventional production we’re accustomed to from Kanye.
Kanye West’s 6th solo studio album, Yeezus, was released on the 18th of June and received a minimalistic approach in its marketing and promotion. The nontraditional transparent CD cover with a piece of red duct tape scribbled on it “Yeezus” entailed 10 tracks which specifically communicate the message of: sex, materialism, racism and power.
The “New Slaves” video – which Kanye tweeted: “‘New Slaves’ is 27 times better if you’re black.” and soon after deleted it – was projected on 66 buildings, a few on Chanel stores, around the world. The songs stirs up debate around ideas of what slavery means to black people now as compared to the past; black people have progressively become slaves of materialism. “What you want, a Bentley? Fur coat? A diamond chain? All you blacks want all the same things”
Ye performing “New Slaves” at Saturday Night Live
Kanye West is an artist that’ll definitely have a long shelf life in hip hop. However, he is not afraid to engage with different genres such as rock, electro and pop music. “On Sight” is a track with beats courtesy of Daft punk. Providing a rough electronic but funky edge to the tune which pushes the boundaries of hip hop, the lyrics channel the typical message you might hear on a Lil Wayne hit song, “Black dick all in your spouse again, And I know she like chocolate men.”
In an interview with Zane Lowe on BBC radio 1, Kanye West expressed himself saying, “I’ma try to make something that jumps up and affects you, in a good or bad way.” And whether one appreciates him or not, one is bound to participate in controversies elicited by Ye. He added that, “I’m not here to make easy listening or programmable music.”
Four part interview with Kanye West discussing his album, clothing line and his misunderstood nature.
From his first album College Dropout – which addresses issues of family values and being a new artist in the hip hop culture – to Graduation which refined Kanye as a ‘real hip hop’ artist, this is very evident is the tracks “Stronger” and “Champion”, Kanye rather disappointed his fans with half of the tracks in Yeezus. However, should you yearn to hold an intense conversation about race, materialism, exes and misguided behaviour, this album is worth a listen.
The 34minutes movie of Kanye’s most refined album, My Beautiful Dark Twisted Fantasy