PHfat brings electronic hip-hop fusion

 

In their third attempt P.H Fat released Happiness Machines, an album available under a creative commons license – this basically means their availed their 17 track album free of charge.Happiness

This South African trio self-produced this, making their own beats, vocals, and recording – under their manager Brandon Sterley. This rebellious bunch breaks quite a few rules that are first noticeable in the music genre that is a fusion of hip-hop, electronic, dub step and glitch. In maintaining their image of ‘the other’ they present this album in a cardboard CD cover, either they are going green or they are putting their creative rush into practise. Just like P.H Fat’s last two albums, this album is extremely wild, explicit, and expressive with an ‘I don’t care’ attitude.

P.H Fat and their music is the epitome of contemporary or urban South African hip-hop, which is definitely not like other commercial South African artists. This emerging genre of P.H Fat found itself in the likes of Afrikaans rapper Jack Parow and featured on his track “Moederf***”. Spring In this still emerging hip-hop electronic genre P.H Fat doesn’t stand without competition, their rivals are The Constructus Corporation and Die Antwoord, to name a couple.

I recently learnt about this group a few weeks ago, the song that grabbed my attention was “The Machines, its sound was noisy, busy and came across as bubble gum music with no meaning. I clenched my teeth and endured the rest of the song, only to discover the art this group came up with here. I gave the rest of the songs a closer listen and searching their previous albums, I found that P.H Fat stuck to their eccentric flavour this album. Happiness Machines includes tracks with arbitrary names like “City of Thieves”, “Egodeth”, and “House of Clashes” and the music videos are not for the sensitive.

Happiness Machines has a typical element of hip-hop which is explicit language and video content. However, rather that bragging about success and girls, P.H Fat’s lyrics comments on their social and professional lives. Some lyrics in this album include controversial comments on political issues, for example the line “the white skin that take lives” in The Machines” track.

phfat

I recommend this album to anyone who is not a sensitive viewer, otherwise it’s a good buy or download in this case. It is refreshing, provocative and just fills me with energy, the only thing it seems to lack is a parent advisory sticker on the cover.

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