By Kuvaniah Moodley
The 2013, 17 year old tries their utmost to become the perfect slave to a generic, materialistic world. They adopt an attitude of ‘pseudo Swag,’ become stupefied by the concept of the ‘in’ and go out of their way to become followers of clichéd pop cultured references. They call themselves hipsters, in the third person, of course and spend ridiculous amounts of money, time and hair gel on trying to look effortlessly cheap. Us ordinary folk, on the other hand, are trying our very hardest to not succumb to this society of twerking and raw veganism. Though this may seem a task difficult to complete, it can be done. A ruler to lead us through this dark and repetitive age has come . A ruler who at 17 restores hope in the adult generation to come. A ruler who isn’t about being royal, but rather about being real, rebellious and respectable. We have Lorde.
Seventeen year old New Zealander Ella Yelich-O’Connor, who is more popularly known as Lorde, has become an instant and overnight musical super sensation. This is thanks to a brilliant debut EP, The Love Club, and her smashing, smooth and snappy electro-pop hit single Royals. In true trailblazer fashion Lorde, last month, released her first full length album, Pure Heroine. The singer together with producer Joel Little (of Goodnight Nurse) co-wrote all of the tracks, and album’s instrumental backings are simplistic, minimalistic beats. The finished product is a well worked production of a 10 song LP of honesty, wit and pure ecstasy.
The opening track of the album, Tennis Court, also opened the EP and this year’s Wimbledon woman singles competition. It is the perfect introduction to the collection of intelligent lyrical comments on modern society. The tracks commentary on the dullness and absurdity of society filters through to other songs on the album, the most popular being Royals but also the fun and full bodied young anthem Buzz cut Season.
The tactful and old souled 17 year old who seems to have it all figured out, shows she still does face the dilemmas of any 17 year old. Her vulnerabilities are beautifully featured in her honest and harmonious track Ribs. The song captures the insecurities of youth and fame with haunting and emotive lyrics like “I’ve never felt more alone, but I feel so scared we’re getting old”.
Possibly the most relative and somewhat nostalgic track on the album is a 4 minute summary of one’s doubt filled and early adult years. 400 Lux is song about the trials, tribulations and turmoil’s of young love and trying to fall into it in the 21st century. The track’s dreamy synth tune has a bareness and honestly and brokenness that reminds you of Adele’s Someone Like You. 400 lux, co incidentally featuring a similar hook, “and I like you”.
Lorde has been called out for being too much like older songstresses like Adele, Florence Welch Lana Del Ray as well too critical and cynical on society, but the up and coming musical wonder, see the criticism as a complement.
With Grammy season approaching, she got critics saying ‘oh my Lorde’ and is without doubt the front runner in the best new artist category. She has already been featured ‘on VevoLift UK Artist as well as MTV’s Push (watch the video linked film at the bottom) and won the this years Silver Scroll.
At a time of poppy factory tunes of full of “mindless hooks (and musicians who make the) and dubstep anthems”, Lorde has come into music industry and has commanded it to bow down to her. At only 17 the songress’s rule will hopefully be one that stays as upbeat, fresh, melodic and harmoniously as her EP and LP. Her effortless and tactful of rein indie electro pop and witty lyrics makes here one to watch. Though she may not be Royal, she is most certainly on her way to becoming music’s Queen B.