Doing it better than most dudes!!! ((Jessie J, pop/rock, rnb,reggae))


by: Lebogang Tlou


My first experience with Jessie J (born Jessica Cornish), or her music
was not at all too impressive. I initially thought “oh, Gosh! Here
is yet another Cher/Madonna rip-off trying to gain infamy by sporting
more flesh than fabric”. This was when she broke into the scene
with her debut release, ?Do it like a dude!?

That all changed when I finally looked beyond the extravagance and
heard a beautiful voice, carrying in it a great and extremely valuable
message for the young market that will surely relate to her shared
wisdom through music.

At age 23, the Essex-born British singer shows wisdom beyond her age
in her title song, /Who you are[1]/ – which deals with identity and
believing in one?s own. At the end of the acoustic version on her
album, Jessie finishes off with words of wisdom that are truly
inspiring and worthy of note. After prompting audience members to
scream out their own names, Jessie closes t with the following words:

“Believe in yourself. Know that you can achieve whatever you put
your mind to. Be a go-getter.” 

This echoes the inspirational speech she presents before performing
the song live in London in mid-October, 2011.

The original music video for her title song seems to be a necessary
step-down in terms of the extravagant dress-code for the British
newbie. Jessie J mixes several different genres in her debut album,
creating  the ideal “feel good” album by cleverly putting
together a blend of reggae (/Stand up[2]/), RnB (/Casualty of
Love[3]/), pop/rock and hip-hop (/Rainbow[4]/).

This strategic use of fusion is surely bound to win her favour from various dynamics within the music industry. Track 7 from the album, /Who?s Laughing
Now[5]/, comes to mind when I say this. The answer is simple: 
Jessie J is: all the way to the bank!

The magic that is Jessie J, for me, came in the form of the mystery. Here is a young girl who entered the music scene with a seemingly sexist song, Do it like a Dude, wherein she rather callously generalises the male species, only to months late sombre things up with a more meaningful array of compilations – each with substance and heart. The shift in tempo and constant blending of different genres within each song creates that right sense of mystique with the potential to transport the listener to several heavens with each individual track, which it does most successfully. The only wild card in the mix is the very last song on the album, Mamma Knows Best, which I would be surprised if it did half as well with her audiences as all her other songs. 16 Tracks, 1 flop, 1 great album!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s